Yamaha temporarily abandons the development of cars

Yamaha temporarily abandons the development of cars

October 24, 2019 0 By autotimesnews

Sports car concepts will be frozen.

Yamaha is certainly not the first company to come to mind when it comes to cars. The Japanese multinational conglomerate has a very wide range of products and services, which include motorcycles, engines, audio equipment and even musical instruments. It is currently the largest piano manufacturer in the world, but unfortunately in the near future it will not become a major player in the automotive industry. In fact, Yamaha is canceling all of its automotive projects. Back in 2013 and 2015, the corporation showed two concept cars in Tokyo – Motiv and Sports Ride Concept, which were based on the Gordon Murray iStream production system. A new report from Autocar tells us that they will remain the only two cars from Yamaha, as she decided to abandon the development of a future concept or production models due to “very strong” competition.

“Cars are no longer in our long-term plans,” said Yamaha spokesman Naoto Hori in a UK publication at the Tokyo Motor Show in 2019. “This is a decision made by President Hidaka in the foreseeable future, since we could not find a way to develop any car so that it stands out among competitors, which is very strong. The sports car, in particular, really liked us as enthusiasts, but the market is especially difficult. Now we see other possibilities. ”

The sports car referenced by Hori is the Sports Ride Concept, which had a carbon fiber structure and its own weight was less than 1,984 pounds (900 kg). According to the initial information, it would be beneficial for Yamaha to produce 1,000 to 350,000 cars, but the company decided to focus on more compact, more bike-like mobility concepts and potential production models.