World sales of sedans and hatchbacks lose ground amid SUVsMarch 28, 2020
As consumer preferences continue to shift towards crossovers and SUVs of any size and affordable price, most automakers have expanded their portfolio of high-end cars, covering many segments with different offers.
This led to a decrease in demand for sedans, station wagons and hatchbacks, which complicated the fate of several companies that were previously popular. According to data released by Jato Dynamics, last year alone, sales of what used to be “traditional” cars declined globally.
Sedans, which occupied 24% of the market in 2018, fell to 23% last year from 20.26 to 18.88 million units. The VW Group belongs to the 18% category, followed by Toyota with 13%, Hyundai-Kia with 11% and Renault-Nissan with 10%. With 51% of new car registrations, China remains the world’s largest sedan market, while the USA and Canada follow him with 22%. In Latin America and Europe, 6% each.
Hatchbacks are not feeling very well, as they also lost 1% of their market share, dropping from 12% in 2018 to 11% last year. Sales of three- and five-door subcompact and compact models fell from 10.45 million to 9.25 million in one year.
Hatchbacks are still popular in Europe, which accounts for 50% of global sales in the segment at 4.6 million units, although demand fell by 7% compared to 2018. The second largest market for hatchbacks was Latin America with 1.2 million units, up 11%, while China was the third market with 717,000 units, up 36%.
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