Why will the Frankfurt Motor Show of the year cease to exist?January 30, 2020
According to the organizers of the legendary automobile exhibition, the city of Frankfurt am Main (Germany) will no longer be used as the venue for the event. Instead, the 2021 auto show can take place either in Berlin, Hamburg or Munich – all these are cities in Germany.
Car dealerships are in crisis. Reduced attendance has led many automakers to question the value of carefully crafted displays, noisy press conferences, and financial investments in participating in such events. That is why, more and more companies eventually miss car dealerships.
Due to this approach, it became difficult for exhibition organizers to attract well-known brands to participate in car shows, and even the International Motor Show, known as the Frankfurt Motor Show, is not immune to this.
Verband der Automobilindustrie (VDA), the show’s organizer, today announced that the German city of Frankfurt will not host the show in 2021.
Instead, the VDA relies on Berlin, Munich and Hamburg (cities in Germany), and a decision on which city will host the 2021 exhibition is expected in the next few weeks, as negotiations with each administration will continue. Seven cities presented their concepts and ideas on how they will host the show – in particular, Cologne, Stuttgart and Hanover.
At last year’s IAA, there was a sharp decline in visitors to 550,000 people. However, this is much lower than the 810,000 people who came to the car dealership in 2017, and 931,000 people who came in 2015.
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