Why doesn’t premium Lincoln even consider building its own pickup truck?

Why doesn’t premium Lincoln even consider building its own pickup truck?

September 19, 2020 0 By autotimesnews

According to a spokesman for the American luxury car maker, the company will focus on the production of SUVs and crossovers. He added that the brand’s latest crossover models are selling very well.

Anyone who hoped Lincoln would resurrect their Blackwood or LT pickup will be disappointed. In an interview with a foreign publication, Ford vice president (Lincoln is owned by Ford – editor’s note) and president of the North American region Kumar Galhotra said that the company has no plans to create a pickup truck. Instead, Lincoln plans to focus on SUVs and crossovers, which Mr. Galhotra said “they’re doing great.”

Back in the early 2000s, Ford tried to bring the Ford F-150 pickup truck to the luxury car market, giving it a new name and Lincoln logo.

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The company’s first attempt, a Blackwood truck, lasted one model year in the US, 2002. However, Mexico used the pickup for two model years. The model’s sales have suffered from the lack of a number of essential features and design issues.

However, a few years later, Lincoln returned to the idea of ​​his own pickup truck with the LT model. It improved many of the problems that plagued Blackwood and sold for much longer, from the 2005 to 2008 model year. The pickup was discontinued in 2014. Since then, there has been no hint that Lincoln will make a third attempt to build its pickup, especially since the new generation Ford F-150, on the basis of which the premium Lincoln pickups were built, could reach more than $ 70,000 if you choose the maximum complete set and all possible options.

Lincoln has re-emphasized crossovers and SUVs to help the automaker increase its sales. According to the company, in 2019, sales grew by 8.32% – just over 112,000 vehicles were sold.

Not so long ago, AutoTimesNews wrote that the list of options for the updated Lincoln Corsair 2021 crossover has become known. According to the published press release, the crossover novelty of 2021 model year will receive a front and rear camera washer, as well as a sports “package”. Also, the buyer expects an updated list of security systems.