What will be the next generation KIA Optima told in the companyMay 27, 2019
The debut of the new sedan is scheduled for mid-summer. So far, only a few photos and test prototype photos are available on the web. For more information about the car said the head of the design department Byung Chul Juh.
South Korean brand is preparing for the debut of a new generation of KIA Optima. The tentative presentation date is set for mid-summer. And despite the fact that we have already guessed about the fundamental changes in the design of the model from spy photos of prototypes, the company decided to share some details.
The head of the design division of KIA, responsible for the new generation Optima sedan, Byung Chul Juh, said that the model will receive a new design – “not extreme, but progressive with a bright brand identity”. Apparently, the company wants to create a car for the widest possible audience with an average price tag on the market.
Separately, it is worth noting that in the design of the model completely new ideas for the brand will be applied. Subsequently, they may become a proprietary feature of subsequent generations of other models.
The model will go on sale before the end of this year. The first market is likely to be South Korea and China.
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