What awaits the Infiniti premium brand in the near future?June 2, 2020
In order to save enough money, the leadership of the premium brand may completely abandon the further use of rear-wheel drive platforms.
As Japanese automaker sales continue to fall, Infiniti leaders intend to redefine the brand, turning it into what Ashwani Gupta, CEO, calls Nissan-plus. The plan is to use more platforms and technologies from Nissan, rather than developing your own. This decision, in turn, could mean the “retirement” of existing Infiniti rear-wheel drive cars. It is reported that the first new model of the company may appear already in 2023.
“Infiniti will be great again,” Mr. Gupta said.
The updated brand Infiniti will concentrate all its attention on the markets of the United States and China. New company models are likely to be built on the same platforms as Altima and Maxima. The new Infiniti will also receive a more powerful version of the Nissan e-Power hybrid powerplant.
The US is already the main market for Infiniti. In 2019, Nissan’s premium division sold 188,994 vehicles worldwide. Of these, 117,708 were sold in the United States. Even this figure decreased by 21 percent compared to the previous year.
The Renault-Nissan-Mitsubishi alliance recently announced a revision of its business plan to reduce billions of dollars over the next four years, including the “killing” of the Datsun brand. Nissan will reduce global production by 20 percent and reduce the number of cars in its lineup from 69 cars to 55. Nissan’s global focus will be on China, Japan and the United States.
Not so long ago, our publication wrote that Inkas introduced the armored SUV Infiniti QX80. Japanese SUV can withstand rifle bullets, and hand grenades.
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