Volvo promises free recharging for buyers of its hybridsNovember 8, 2019
As part of the new Take Charge program, all buyers of new Volvo hybrid cars in the UK will be given a full year to use charging stations for free.
Volvo hopes to accustom its customers to the most efficient use of rechargeable hybrids. For this, customers are offered a new Take Charge program with an annual subscription to free charge. So far, the offer is available only to customers in the UK who purchase PHEV versions of cars from today until June 30, 2020.
At the moment, in the Volvo model lineup, there are hybrid versions: XC40, XC60, XC90 SUVs, V60 and V90 station wagons, as well as S60 and S90 sedans. In addition to aiming to create a modern culture of hybrids exploitation, the company is also trying to increase the popularity of electric cars. Already in 2020, the Swedes plan to increase the share of hybrids in the sale of new Volvo cars to 20%.
Bjorn Annwall, Volvo’s sales manager, said the scheme was designed to demonstrate the effectiveness of hybrids as an intermediate rung, or a complete alternative to electric cars. Now most electrified cars are purchased through tax breaks and compensation. Moreover, hybrid rechargeable systems are not used to their full potential.
“The first year with a new car is when you establish your habits. Therefore, if we introduce incentives, it will really make people think about how they use their cars. ” – noted Annwall.
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