Volvo is trying to stop people from buying their carsDecember 13, 2018
No matter how hard it is to believe, but the Swedish company Volvo has not lost its mind! She had just begun trying to convince consumers not to buy her cars. According to the automaker, this makes sense.
What is going on here, what do the Volvo guys think about, why did they need to convince people not to buy their cars? That’s exactly the number of questions that appeared in my head when I read the press release of a Swedish automotive brand.
As it turned out, the guys from the Volvo management were not at all crazy.
They have a service called Care by Volvo, you can subscribe to it. In this case, you can use the brand’s cars without buying them for your personal use. All of you have probably heard about the car sharing services, the per-minute arena of the car – this is the same principle.
Today, in Germany, Volvo launched an advertising campaign, the slogan of which is “Do not buy this car. Sign up for it. ” To say that this is a very brave step, to discourage their potential customers from buying their cars, is to say nothing. Volvo is a company with a worldwide reputation, and in particular, therefore, there is no doubt that these guys know what they are doing.
A Care by Volvo subscription costs only 498 euros; the XC40 crossover is available for the subscription. The cost of subscription includes insurance, taxes, roadside assistance and various other services, such as storage of winter tires. If you need a mid-size XC90, the subscription increases by 929 euros
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