Volvo dealers ask the brand to create a larger crossoverFebruary 14, 2021
In an interview with Automotive News, Ernie Norcross, chairman of Volvo’s retail advisory board, said it would be great for the automaker’s current lineup to have a crossover that will be larger than the current XC90.
The coronavirus pandemic has taken its toll on car sales in 2020 for obvious reasons. But not Volvo – the Swedish company is one of the few carmakers to show positive US sales.
In an interview with overseas Automotive News, Ernie Norcross, chairman of Volvo’s retail advisory board, said last year has been a year of strong profits and sales. Volvo was able to recover from the slump in sales by June 2020 and ended the year with a 1.8 percent increase in sales over 2019.
Mr Norcross attributed the company’s success to the autonomy that Volvo Cars USA was able to provide in the early stages of the pandemic.
This allowed the US office to respond quickly to local market conditions. In addition, Norcross added that Volvo was one step ahead in digital retail, an important aspect of the automotive business amid worsening mobility last year.
But besides reminiscing about what they did right last year, Norcross also shared his views on Volvo’s current lineup. When asked what cars Volvo is missing, he said they would like to see a larger crossover that ranks above the current XC90. The new, larger crossover will allow the car brand to compete with the Mercedes GLS and BMW X7. Ernie Norcross sees this as a great profit opportunity for dealers.
However, Norcross’s response was more a desire than a hint about the imminent appearance of such a car. There are no recent reports of a larger SUV arriving.
Not so long ago, AutoTImesNews wrote that Bugatti is developing a hypercar. The Bugatti brand has announced that it has begun assembling a pre-production concept based on the Centodieci prototype, presented the year before last.
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