Volkswagen’s next pickup will be electricFebruary 10, 2020
If Volkswagen will make a pickup for America, then it will probably appear no earlier than in five years.
Volkswagen Group management discusses the prospects for the appearance of a new pickup truck in the US market. According to Johan de Nisshen, the chief operating officer of the brand’s American division, the next Volkswagen pickup should not be expected in the near future, but when the time comes, it makes sense to make it an electric truck.
A business plan for a pickup truck in the United States was not drawn up, and a proposal to resume such a project was not submitted for discussion to the chairmen of the German auto giant. In short, due to the fact that many more important projects are underway, pickup for the USA is simply not a priority, especially in Wolfsburg, where the final decisions are made on where to invest globally.
If the pickup becomes a priority, electrification will help it stand out in the truck market, especially in North America, where Ford, Chevrolet, GMC and Ram dominate. The traditional approach in this case, according to de Nisshen, is inappropriate, but electrification can be a new starting point. Detroit-based carmakers are working on electric pickups – GMC Hummer, as well as Rivian and Tesla, have recently been announced.
Volkswagen previously hinted at possible pickups for America. He created the Tanoak concept based on the Atlas SUV, but the problem with bringing this model to the market is the cost of using Atlas as the basis for a cheaper car. Volkswagen’s partnership with Ford includes an agreement with the German automaker to use the new generation Ford Ranger platform for the production of trucks in other parts of the world. In addition, there is Tarok, a small car-based pickup truck that is sold in South America.
The future introduction of an all-electric pickup truck in North America has an economic justification in the future, as this is consistent with the huge investments VW is making in electric cars and the economies of scale that can be achieved with millions of cars using its MEB electric vehicle platform. This architecture is scalable and makes it possible to create cars and trucks of any shape and size.
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