Volkswagen replaced the head of global salesSeptember 16, 2020
The German carmaker Volkswagen Group continues its personnel reshuffle with an unexpected move to replace VW brand sales and marketing head Jürgen Stackmann with Porsche Cars North America CEO Klaus Zellmer.
The order dated September 15, 2020 officially confirms that Jurgen Stackmann will “leave the Volkswagen Group”. His successor, Klaus Zellmer, will immediately take over as Board Member for Sales, Marketing and After Sales for Volkswagen Passenger Cars.
The fact that this was not preceded by prior notice caused some bewilderment in the German media. According to journalists, Stackmann fell out of favor with his superiors. He was accused of the fact that the Golf temporarily ceded leadership in the European market to Renault Clio due to the unsuccessful launch of the Golf Mk8. In addition, executives say he has done too little to improve sales of the Golf and Passat models. Of course, the official statement does not say this.
“Over the past five years, Jürgen Stackmann has led sales through difficult times with great commitment and competence. At the same time, he prepared his business unit to address the key transformation challenges facing our industry. We are especially grateful for these achievements, ”said Ralf Brandstätter, General Manager of Volkswagen Passenger Cars.
With regard to Stackmann’s successor, the VW brand CEO said: “Klaus Zellmer has over 20 years of sales experience and a deep understanding of the international automotive industry. Together with him, we will systematically follow the course set by the “new Volkswagen”. Klaus Zellmer spent 23 years at Porsche AG, primarily as CEO of Porsche Germany from 2010 to 2015 and as President and CEO of Porsche Cars North America from 2015 to 2020.
Kjell Gruner, who currently serves as Chief Marketing Officer and Global Vice President of Marketing, will take over from Porsche’s North American subsidiary. Gruner will take over at PCNA in Atlanta on November 1, 2020, and until then, day-to-day operations at Porsche Cars North America will be split between CFO Thierry Kartochyan and COO Joe Lawrence.
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