Volkswagen plans to become a leader in the electric vehicle marketSeptember 30, 2020
The German auto giant is rapidly launching an electric offensive through its subsidiary brands. In this way, the Volkswagen Group hopes to quickly connect to the field of electric driving, in which other brands have already excelled. Eventually the situation must change completely, and the Germans want to become market leaders in this area.
This commitment was expressed by CEO Herbert Diess at the annual senior management meeting. The fact that the Volkswagen Group is serious is clear from the amount allocated for this purpose: the company plans to invest 33 billion euros in the development of electromobility by 2024. In the meantime, the German manufacturer still has to put up with Tesla, Chinese brands BYD and BAIC, which continue to outperform Volkswagen in terms of global electric vehicle sales, and Renault, Nissan, Hyundai and Kia in Europe.
The tricky part for the automaker seems to be the software that comes with electric vehicles. Disturbing rumors of this have appeared regularly at Volkswagen, and Diss himself recently stated that “Tesla is giving him headaches.” Tesla’s large neural network and how updates are deployed wirelessly are still relatively unexplored territory for Volkswagen.
As a technology leader, Audi must bring completely new information technology to the Volkswagen Group through the newly created Car.Software.Org. Thus, the company hopes to catch up with competitors. In the coming years, VW will invest 14 billion euros in a project that should lead to the creation of a completely new operating system VW.OS. Of course, the company is also working on autonomous driving technology: Audi’s Artemis project will lead the group, expected in 2024, to launch the first car with the new VW.OS.
While the various subsidiaries of the Volkswagen Group will of course have to provide a large number of electric vehicles, Porsche has a special role to play, Disss said. “The brand has by far taken on the most ambitious electrification strategy of any brand. Porsche expects more than half of all new Porsches to be electrified by 2025, ”and this naturally applies to both all-electric and plug-in hybrid models.
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