Volkswagen appoints new head of quality controlJanuary 27, 2021
The Volkswagen Group wants to improve the quality of new vehicles. To do this, he creates a new position, which will be taken over by Product Development Manager Frank Welsh. Thomas Ulbrich will be his successor, which is somewhat surprising.
In 2020, the Volkswagen Group managed to bring many electric vehicles to market in a short period of time, but not without problems. This is especially true of the problems with the Volkswagen ID3 software, due to which the supply of Golf and Skoda Octavia was also temporarily suspended. Of course, this is not the most perfect year for the company, so management wants to put an end to this. This is why it creates a new leadership position to ensure quality control within the group. This will be the responsibility of Frank Welsh, who currently heads the product development department of the Volkswagen brand.
Naturally, Welsch should be replaced by Thomas Ulbrich, who thus takes over the reins of product development at Volkswagen. Ulbrich’s appointment is somewhat surprising as it was revealed late last year that Ulbrich was about to leave the company. As head of e-mobility at Volkswagen, he was, among other things, responsible for ID.3 and ID.4, and although he was officially “forced to resign for personal reasons,” there were rumors that his departure was related to the aforementioned problems.
However, Ulbrich has now returned from “retirement” and taken up a higher position. The fact that he will be in charge of product development for the Volkswagen brand as a whole is more like a signal that Ulbrich is the right person to lead the brand to the next chapter with his expertise in electric vehicle development.
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