Volkswagen and Toyota vote for autoshowsFebruary 16, 2019
The popularity of autoshows is decreasing every year. More and more automakers miss major exhibitions. For example, last year the Paris Motor Show missed about 12 companies. Such companies as Audi, BMW and Mercedes-Benz did not arrive at the Detroit Motor Show. They believe that nowadays it makes no sense to spend large sums on participation in the exhibition, if you can use more relevant online premieres.
However, Volkswagen and Toyota see it from a different point of view. They expressed support for major car dealerships, especially those on which customers can test new models. Representatives of Volkswagen and Toyota noted that car shows will continue to play an important role in marketing strategies.
“For us, this is probably one of the most effective ways to attract as many customers as possible and reach out to our 11 million people last year to sit in our cars, touch them, feel, and in some cases actually control them . This is a huge benefit for us. Our business is always going well if people can test models in reality, ”said Derrick Khatami, executive vice president of sales and marketing for the Volkswagen Group of America.
The Japanese company believes that “this is a big investment for manufacturers, so we should approach this with caution. We value investments in all car dealerships, but it is clear that Chicago, Los Angeles and New York are our biggest goals. We are going to continue to be visible at these exhibitions. ”
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