Triumph and Bajaj finally signed a cooperation agreementJanuary 25, 2020
The British motorcycle company Triumph and the Indian motorcycle manufacturer Bajaj formally signed a cooperation agreement with the aim of developing small-capacity motorcycles together.
In short, it’s formally worthwhile to understand that the partnership was first discussed in August 2017, but complex negotiations were held for 29 months with varying success. Since January 24, the partnership has become official and now companies are starting to develop a new joint motor and develop a range from 200 to 750 cm3.
“The partnership is very important for Triumph. I am delighted that it has now formally begun,” said Nick Blur, head of Triumph Motorcycles. “Our brand is entering important new territories. Products created as a result of cooperation will attract the younger generation, which is a noticeable customer audience and is another step in our ambitions to expand globally, as well as in the fast-growing markets of Southeast Asia and mature markets in Europe. “
Since the increase in the working volume of Daytona and Street Triple models from 675 to 765 cm3, the British manufacturer has ceased to produce medium-sized models. Currently only Street Triple is produced under A2 license in Europe. As for Bajaj, the Indian manufacturer produces only one model with a cubic capacity above 230 cm3 – the Dominar 400 with the KTM Duke 390 engine.
Both manufacturers should benefit from cooperation, as they are now working in completely different planes and market segments. At the moment, it is not known how many and exactly which new motorcycles are planned. According to the agreement, Bajaj will take control of Triumph sales in India, that is, the British will gain access to the developed dealer network of the Indian company, and not only in India.
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