Toyota: the cost of hydrogen cars will be the same as that of hybridsMay 30, 2019
The Japanese company believes that in 10 years the price of cars with hydrogen systems will fall to the level of hybrid models. This was announced by Toyota sales director in Europe, Matt Harrison.
“By the third generation, we expect fuel cell costs to be fully comparable with hybrids. We believe that fuel cell vehicles have great potential, ”he said.
Toyota is one of the few automakers that develop and market fuel cell vehicles. So, in the Japanese market for several years now there is a Toyota Mirai sedan that runs on hydrogen fuel cells. Its cost starts at 7.2 million yen ($ 65,800). Harrison said that Toyota is “not so far” from the start of sales of the second-generation Mirai, and the third generation will appear within a decade.
In connection with the tightening of emission standards in Europe and the United States, Toyota intends to gradually reduce CO2 emissions through new cars. “We are preparing various alternatives and let our customers decide which form of electrification suits them,” – said Matt Harrison. He added that the hybrids helped the company reduce CO2 emissions to a level that meets European standards for 2020. According to JATO Dynamics, Toyota has the lowest average CO2 emissions among all major automakers.
Last year in Europe, Toyota sold 480,000 hybrids, which accounted for 46% of the total sales. If you take only Western Europe, the figure rises to 60%. “For the second year in a row, the market is limited to supply, not demand,” said Harrison. He said that since the release of the first Prius hybrid in 1997, the cost of hybrid technology has dropped by 75% and “the next generation hybrid technology will be even more affordable”.
This is partly achieved by reducing the use of platinum. In the future, hybrids will use about the same amount of precious metal as catalytic converters in diesel models. In the next-generation Mirai, platinum usage should decrease by two thirds.
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