Toyota launches new Kinto brand in EuropeJanuary 15, 2020
The Japanese automaker is going to promote its mobile services in Europe.
Toyota is preparing to offer Europeans its new Kinto mobile brand. The brand is going to provide mobile services to both individuals and companies, as well as cities. The Kinto One service will work with the first. According to the foreign portal carscoops.com, he will combine rental, maintenance and insurance costs into a single monthly payment. Toyota decided not to stop there. Another area of activity of Kinto is a hybrid car sharing service called Kinto Share. It will not do without the fleet service – Kinto Join and a special subscription-based leasing program – Kinto Flex.
According to Matthew Harrison, Toyota Motor Europe Executive Vice President, the new Kinto brand can meet the growing mobility needs of customers.
Toyota has already earned credibility and gained recognition with the help of its cars, now the company is ready to prove to the world that it can offer an equally strong and reliable brand for mobile services. At the same time, Kinto is an integral part of the brand’s new strategy to expand its European business. The name of the new brand is derived from the Japanese word “Kintoun” or “Flying nimbus”. This is the name of the special cloud that moves the main character of the famous anime series Dragon Ball Z.
We will remind, earlier it became known that Ford is preparing a new brand for Europe. This is the new Stormtrak trademark, which can be used for the raised station wagon.
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