Toyota doubles sedan production in the USAugust 11, 2020
The auto industry’s shift to pickup and SUVs now seems unstoppable as American automakers, in particular, move away from the passenger car segment at an alarming rate.
We live in a time when Ford and Buick, with the end of production of the Fusion and Regal, respectively, are divested of their sedan lines. Lincoln will join them at the end of the year, as the Continental will also be discontinued almost immediately after the MKZ. As for Cadillac and Chevrolet, their sedan line-up is getting smaller every year.
However, there is a brand in the US that does exactly the opposite: Toyota. The Japanese brand is winning over passenger car customers abandoned by American automakers. Instead of ditching passenger cars entirely, Toyota is actually expanding its offerings.
The Japanese automaker recently announced Nightshade Editions for the 2021 Camry SE and 2021 Avalon XSE, Corolla Apex Edition, Corolla Hybrid, and all-wheel drive versions of the Prius, Avalon and Camry. That’s not all, as the second-generation hydrogen fuel cell Mirai sedan will also be launched later this year.
“It’s amazing how much the demand for sedans still exists. We expect the sedan market to reach 4 million units in 2020. We are happy to have as much of this market as possible. For us, that’s about 750,000 units in the USA. That’s more than some other OEMs combined, ”said Cynthia Tenhouse, vice president of marketing for Toyota USA.
It’s worth noting that of the 2.1 million vehicles Toyota sold in the U.S. in 2019, almost 770,000 were sedans. Of course, this doesn’t sound like a dying market segment, at least for Toyota. In 2019, 31% of Toyota sedan buyers returned to buy another one. Basically, Toyota continues to make sedans because customers need them, giving them a wide choice. What’s more, Toyota is promising that every model in its lineup will have an electrified version by 2025: the Prius, Camry, Avalon and Corolla sedans already offer hybrid options.
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