Top 10 most expensive car brands in the worldJanuary 27, 2019
Experts have named the most expensive trademarks. And, of course, car brands were included in this rating. Most often, the list included automakers from Germany. In second place – the Japanese brand.
Brand Finance experts unveiled an annual list of the most expensive brands in the world under the name “500 Global”. Like a year earlier, automobile companies are on this prestigious list. The composition of the top ten has not changed dramatically. However, certain “personnel” permutations did occur.
The leader of the TOP-10 was the German company Mercedes-Benz, which experts estimated at 60.35 billion dollars. Last time, this amount was somewhat more modest – 47.9 billion. In the team event, the brand ranks 13th.
During the year, financial changes also occurred at Toyota: the brand from Japan began to cost more than $ 10 billion ($ 52.3 billion). But this time Volkswagen receives a bronze with a score of 41.7 billion. The company has managed to press its compatriot – the BMW brand, which is satisfied with the fourth position in the rating (40.5 billion). Porsche has managed to rise from eighth line to fifth.
The remaining places in the TOP-10 were divided among themselves by Japanese Mitsubishi, Nissan and Honda, as well as the Korean Hyundai and German Audi. The last brand last year stopped a step away from the cherished “dozens”. Today, the automaker has managed to overcome the gap.
Analysts paid particular attention to the Italian company Ferrari, calling it the “strongest brand”. This honorary title hides not only the financial success of the brand, but also its prospects, the size of investments and other important aspects. The cost of the company, according to experts, slightly exceeds 8 billion.
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