This brochure says the Jeep Wrangler is superior to the Ford BroncoAugust 21, 2020
Screenshots of a brochure have appeared on the Web, stating that the Jeep Wrangler SUV is superior to the new Ford Bronco in everything. Some of these comparisons in favor of a direct competitor to the Jeep Wrangler SUV are legitimate selling points, while others are debatable.
The Ford Bronco is the first legitimate competitor to the Jeep Wrangler SUV in a long time. A new brochure found on the Bronco 6G forum gives an idea of the tricks Jeep dealers go to to sell their SUV. They are trying to prove that he is much better than his production competitor Ford.
What is currently unclear is whether the document was developed by the Jeep automaker themselves at the corporate level, or if it was a gimmick of local dealers who thus want to sell as many Jeep Wrangler as possible.
The first page contains some basic information about the Ford Bronco. The focus is on the Wrangler heritage.
The brochure notes how the Bronco is making a comeback after years of absence from the market, while Jeep “has remained steadfast in this segment for decades.”
The next page explains what sets the Wrangler apart from others. Some things, such as the presence of a diesel engine, a folding windshield, an optional powertrain and more affordable accessories, seem like legitimate reasons for choosing a Wrangler.
However, other elements are much more subjective. For example, the brochure notes that the body line of the Wrangler SUV is lower and says it improves the look. However, judging by the above photographs, the difference in the height of the two “belts” is not very large.
The document shows the advantages of the Wrangler’s rigid front axle over the Bronco independent suspension when driving off-road. On the road, Ford’s layout may be better for drivers.
If Jeep is struggling to battle Ford for buyers even before the next generation of the Bronco SUV goes on sale, the battle between the two should be exciting.
Not so long ago, AutoTimesNews wrote that Jeep presented a patriotic teaser for the Wagoneer 2022 SUV. The press service of the American brand published a couple of photos showing details of the revived Wagoneer / Grand Wagoneer SUV 2022 model year.
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