The Urus crossover helped Lamborghini almost double sales in the first half of 2019July 4, 2019
At the end of the first half of this year, the Italian brand was able to sell much more copies of its Urus crossover than the sports cars Huracan and Aventador combined.
Some have criticized the automaker from Italy – the company Lamborghini, for the fact that she succumbed to the general trend in the global automotive market and introduced its own crossover. It all started since the concept of the Urus crossover debuted in 2012. Yes, they may have their own reasons for criticism, but purely from a business point of view, the Super Crossover is a huge success.
How popular is Lamborghini Urus? A couple of minutes ago, the press service of the Italian brand published sales data for the first half of this year. From January 1 to June 30 of this year, Lamborghini managed to realize quite a lot of 2,693 units of its crossover.
It goes without saying that Urus was currently the best-selling model of the company, as it managed to outperform the sales of the Huracan and Aventador sports cars combined. It is reported that, in general, the company’s dealers sold 4,553 cars, which is 96% more than in the same period of 2018. For Lamborghini, the USA has been and remains the largest market, followed by China, the United Kingdom, Japan and Germany.
As for the appearance of a more powerful performance of the Urus crossover, the work on it has already begun – there is no official data on the date of the show and what this car will have under the hood. It is also known that the current models Huracan and Aventador will receive their receivers. A fourth model is also possible, which is rumored to become a model of the GT class, but it will clearly not be presented in the near future.
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