The second generation of stylish fastback Kia Stinger may not be?April 23, 2020
According to Korea’s reputable automotive publication, Kia Stinger’s stylish fastback may not get a second generation. The reason for this was a significant decline in consumer interest in this sports model.
Kia Stinger was an unexpected surprise from the Korean automaker – a stylish fastback was introduced in 2017. It was a completely unusual car for the company, primarily due to its spectacular appearance. Despite all these positive aspects, model sales fell by about 18 percent between 2018 and 2019. Things are so unimportant that Korea’s reputable automotive publication, which cites its trusted sources within the automaker itself, tells us that such low Kia Stinger sales could lead to a decision by the brand’s leadership not to produce a second-generation model.
The publication provides official sales statistics – volumes decreased by 21 percent in the first quarter of 2020 compared with the same period in 2019.
In March 2020 alone, sales fell 40 percent from last year. In the latter case, the coronavirus pandemic was the fault of low consumer interest in the South Korean model of the sports segment – due to security concerns, all automakers around the world are forced to close their dealerships.
Last September, Mr. Guillaume, then chief designer of the company, said that “Stinger is not for sale as we hoped,” although he added that Kia needs to be patient with a performance-oriented sedan. Guillaume also hinted that Stinger could become something completely different in the future, hinting at the possibility of electrification.
It is expected that Kia is preparing to significantly update its sports model in the near future. The changes relate to the 3.3-liter twin-turbocharged V6, the sedan can also get an updated front end, improved taillights, an updated instrument cluster and infotainment system.
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