The popularity of the Ferrari brand has decreased by a third over the past decadeMarch 8, 2021
The Italian brand Ferrari has become less popular with Internet users over the past ten years.
This is evidenced by a study by the British analytical agency Compare the Market, which describes the trend of how the popularity of car brands in the network is changing. The British developed their own research based on information from the Google Trends service, which analyzes search queries on the Internet.
Thus, it turned out that during the reporting period, five auto brands, such as Fiat, Citroen, Vauxhall, Mitsubishi and Ferrari, lost most of their popularity.
The decline in the popularity of the brand from Italy over the past 10 years in the network has reached 35.3%. However, the British had no explanation for this decline. It can be assumed that the situation will be positively affected by the expected release of the Purosangue crossover, which will debut in the history of Ferrari next year. It is assumed that it is with this model that the history of the Italian brand in the SUV segment will begin.
In addition, some time ago it was reported that the Italian company Ferrari continues to test its own mysterious hypercar. It should be emphasized that the test mule has not yet acquired a final body design.
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