The international auto show in Detroit was left without AudiMay 11, 2018
It seems that a large three of the German automakers decided to fully abandon participation in the showroom in Detroit, which means that the management of the car showroom will need to do something about it.
According to Automotive News, unlike Mercedes-Benz, Audi did not write off the refusal to participate in the showroom for the lack of new products and recognized that the motor show does not justify the tasks assigned to it in terms of media resonance and prospects for customers.
Nevertheless, the company also said that this decision concerns only the next event, and in the future the brand may return to Detroit. Recall that last year Audi introduced the crossover Q8 Concept just in Detroit, and at the motor show this year the brand introduced the new A7 Sportback.
In recent years, the motor show in Detroit is experiencing a strong competition from the CES exhibition in Las Vegas, where automakers like, as a rule, to show their high-tech novelties and electric cars. At the same time, many brands use the exhibition in Detroit for the presentation of classic cars.
The Auto Show in Detroit is a media platform and a tribute to the traditions, but in recent years, automakers have not hesitated to skip such events: high costs force them to use alternative sites. The management of the showroom in Detroit in March reported that the exhibition will be transferred from January to another month, but the date of the next showroom in 2019 has already been approved, and it will not change.
We just have to wait for confirmation of participation in the showroom from other brands, and we hope that the failure of this motor show will not end.
As for Audi, at the moment the brand is actively testing several models: the new generation of the “charged” S8, the new generation of the hatchback A1, and the second generation of the RS7 model. Recently the company also showed a teaser of the production version of the flagship crossover Q8, but if Q8 and A1 are expected to be presented in the summer, the debut of RS7 and S8 will take place in the second half of this year.
Earlier we reported that Mercedes-Benz will miss the auto show in Detroit.