The head of Volkswagen told how to catch up with TeslaNovember 18, 2020
According to Herbert Diess, the advantage of the German brand will be a developed dealer network and a variety of model range
We recently wrote about the decision taken by the management of the Volkswagen Group to increase investment in electric vehicles and related technologies. All this will cost 73 billion euros over five years.
In a conversation with shareholders after the presentation of the plan, the head of the German automaker Herbert Diess directly called this investment a desire to catch up with Tesla, which is now the largest electric car manufacturer in the world.
At the same time, Diss emphasized that it will not be easy to catch up and, moreover, overtake competitors, writes Electrek.co. He noted that Tesla is now also actively investing in its development. However, according to Disse, his concern has two advantages that Tesla does not have: a wide future model range with various types of vehicles on one platform, as well as a developed dealer network.
The latter advantage looks rather controversial. In 2020, Tesla’s success was largely due to the lack of a dealer network (which would have to be closed due to the coronavirus) and developed online sales.
Diss and Elon Musk are good acquaintances. In the summer, Musk, during a visit to Germany, met with Diss and even tested the Volkswagen ID with him.
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