The BMW logo does not really represent a propellerAugust 20, 2019
Many people think that the logo of the prestigious BMW brand is directly related to aircraft, because the company in the past, the distant past, worked specifically with aircraft engines. It turns out that this is not so at all.
A little over 100 years have passed since the abbreviation BMW finally came to light, representing one of the best automotive brands that the world has ever seen. The history of the Bavarian brand originates in the distant past and has its roots in the company Rapp Motorenwerke, engaged in the production of aircraft engines. Karl Rapp founded it in 1913.
Most people believe that since BMW was related to airplanes, their logo reflects some kind of aviation design. As part of a recent article, the press service of the Bavarian brand BMW puts all points above and.
The abbreviation BMW is deciphered as follows – Bayerische Motoren Werke or Bavarian Motor Works (Bavarian Motor Plant). It appeared in 1917 as a result of the renaming of the aforementioned aircraft engine manufacturer Rapp Motorenwerke.
At that time, the high demand for their successful aircraft engines for military use brought the company to the global market and allowed it to quickly expand production capacities. Interestingly, at that time, BMW did not have an official logo. It was then that the company decided to try its hand at creating engines for cars, boats and motorcycles. According to Fred Jacobs, historian of the current BMW Group Classic, “creating a logo was not something important for the company at the first stage of life. The fact is that in those years, the BMW brand was not widely known. ”
At the end of 1917, BMW will receive its first logo, and it will resemble the Rapp logo; the outer ring is framed by two gold lines and received the letters BMW. The homeland of the company is Bavaria, represented on the logo by quarters of the inner circle. The national colors of Bavaria, which are white and blue, are arranged in the reverse order – clockwise from top to bottom. The reason for this reverse color order was because local trademark laws at the time prohibited the use of the national emblem or other symbols of sovereignty on commercial logos.
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