Tesla opens offices in EuropeJanuary 14, 2021
The American company Tesla will revise its sales strategy.
The Model Y compact crossover is expected to hit Europe this year. The European versions will be produced at Tesla’s new plant near Berlin. Tesla increased the number of stores and service centers in Europe by a third last year in preparation for the sale of the new Model Y compact crossover.
The showroom expansion is the cancellation of the EV maker’s plan for 2019 to go online only. Tesla opened 40 new retail outlets in Europe last year, increasing the number to 161.
The expansion of the company-owned network represents a move away from a plan to close most stores, with the exception of a few in prominent locations, and move to online sales. The move was driven by the need to save money to launch the $ 35,000 Model 3 version.
Tesla has confirmed its promise to begin production of the Model Y at its new plant in Berlin this July. The American brand was one of the few electric vehicle manufacturers to see sales in Europe declined 18 percent to 69,495 units in the first 11 months of 2020.
The start of production at Tesla’s Berlin plant will increase shipments as well as add a fourth vehicle to its lineup: Model Y will join Model 3, Model X and Model S. This expansion means the company will have to act more like a traditional automaker in terms of in terms of your sales strategy.
Tesla differs from its more established competitors in that it owns and operates its own sales and service centers. Traditional automakers continue to rely on the franchise model for most sales, although some are starting to shift to a Tesla-style direct selling model to better prepare for the increased online sales activity.
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