Tesla makes concessions and reduces the price of Chinese carsNovember 23, 2018
Reducing the cost of cars Tesla thus assumes the payment of import tax. From November 22 of this year, prices will fall by 12-26%. Thanks to this move, the American company will make its electric cars more accessible to Chinese buyers.
That is, with the decision to change the pricing policy, the company demonstrates the change in the strategy itself in China.
Since Tesla was the first manufacturer to raise the price of products after the tax increase (then the increase reached 20%), by October it was faced with falling demand for its electric cars.
China is the largest trading platform on which many manufacturers strive to gain a foothold. Moreover, it is beneficial to the Elon Musk company, specializing in electric transport. Chinese authorities support the development and promotion of “green” cars, and the statistics indicate a high demand for this segment.