Tesla has bet on the wrong feature pickup

Tesla has bet on the wrong feature pickup

July 19, 2019 0 By autotimesnews

As you know, the company is working on an electric pickup truck, which focuses on the range and performance. Meanwhile, owners of pickups, as a recent study by Cox Automotive shows, are more important than reliability.

The survey revealed only 5.8% of buyers of full-size pickups, who consider road performance as the most important factor in their decision to purchase. More than a third (31.3%) of the most important is called reliability. Thus, Tesla’s pickup truck must meet or even exceed the reliability of such major players as the Ford F-150, Ram Truck and Chevrolet Silverado to cover a significant part of the market.

Meanwhile, reliability can be a serious problem, since other Tesla models have already been found not to meet this requirement. The authoritative edition of Consumer Reports has arrived at the conclusion that Model X is unreliable. Identified some problems with reliability in Model 3 and Model S.

Meanwhile, Elon Musk hinted earlier that the Tesla pickup truck would cause Ram to cringe and beat the Ford F-150, mainly in terms of performance and towing capabilities.