Tesla changes its sales strategy – the company will open hundreds of new retail storesAugust 8, 2020
Last year, Elon Musk announced that Tesla plans to focus on online shopping and will eventually ditch physical stores altogether. However, strong demand for electric vehicles in 2020 forced Musk to reverse the strategy – the company will sharply increase the number of retail stores in the US, Canada, China, Singapore, and then begin expansion in France.
The new strategy will begin in North America, with Arizona, Texas, Wisconsin and New York being the first states to open new locations. The official Tesla website has already published the corresponding vacancies for each region. New stores will also appear in Ottawa, the capital of Canada, and in the city of Laval. The company is also looking for several employees to manage these outlets.
The next step will be the retail promotion of Tesla in the auto markets of Asia – first in China and Singapore. The automaker drew attention to the success of the Tesla Model 3 manufactured at the Gigafactory in Shanghai and decided to open “hundreds of official retail stores” throughout China. The company will start in the largest metropolitan areas and then move to less densely populated areas.
As for Singapore, the company is already launching several new shopping and service centers on the market. Singapore is also the most problematic region for Tesla. In 2016, the country’s government called the Model S electric car “too dirty” for subsidies due to carbon dioxide emissions during charging. Then in 2019, Minister of the Environment and Water Resources Masagos Zulkifli said Singapore needed more electrification of public transport than Tesla SuperCharger stations.
Of particular interest is the inclusion of France in the list of countries in which the new sales strategy will be implemented. Tesla is set to open several new stores in the country and compete head-on with local manufacturers Renault and Peugeot, which provide compact electric vehicles for much of the country.
In addition, the American company is interested in increasing sales in other European countries. Primarily in Germany. Tesla is building a Gigafactory near Berlin that will start producing Model Y crossovers in mid-2021.
Elon Musk also promised to develop a more compact version of the Cybertruck for the European region in the near future, despite the fact that he himself previously stated that reducing the electric truck is “a very stupid idea.” The standard Cybertruck in the already known dimensions will begin rolling off the assembly lines of the Gigafactory in Austin by the end of 2021.
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