Tesla began expansion into Eastern Europe from Nikola Tesla’s homelandSeptember 6, 2020
The company announced the recruitment of employees in Croatia
Last year, Tesla CEO Elon Musk promised to begin official sales of electric vehicles in “Croatia, Serbia, Slovenia and most of Eastern Europe” in early 2020. However, the coronavirus pandemic has obviously made adjustments to these plans.
Finally, Tesla has posted job advertisements in at least Croatia, Electrek.co notes. The carmaker is looking for consultants to present electric cars and help organize direct sales to customers.
Croatia shares with Serbia the right to be called the birthplace of the inventor Nikola Tesla. Tesla was a Serb by nationality, but he was born in what is now Croatia. At the time of Tesla, however, both present-day Serbia and Croatia were parts of the Austro-Hungarian Empire.
Musk did not mention which countries will be next on the path of Tesla’s global expansion, but judging by the context, there is no talk about Russia or other CIS countries. However, Tesla has never denied plans to systematically expand the geography of its presence, noting that it is only a matter of time.
The official arrival of the automaker in a new country is usually preceded by the opening of a network of branded charging stations. Slovenia, Croatia and Serbia already have such stations. In Russia, Ukraine and the three Baltic states, they have been marked in gray for several years already: this means that there are plans to open them, but there are no charges themselves yet.
In Belarus, the countries of the Caucasus and Central Asia, the construction of superchargers is not even planned yet, with the exception of Kazakhstan, where two charges are already operating.
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