Tata Motors will miss Geneva Motor Show for the first time in 21 yearsDecember 6, 2019
The Indian giant decided to abandon one of the largest automobile events in Europe next year. The company will not have new items to display. The main demonstration of the entire model line will take place at the local Auto Expo 2020 event.
For the first time in recent history, Tata Motors will not participate in the Geneva Motor Show. The Indian giant has continuously participated in an international exhibition for over 20 years since 1998. Then Tata loudly announced herself, introducing the first car, fully developed in India, with the help of Miss World Diana Hayden. Despite the fact that the company is poorly represented in Europe, the Geneva Motor Show was the main platform for the presentation of its new products.
The reason for the rejection of the Geneva Motor Show in 2020 was the lack of ready-made new products. Instead, the company decided to hold a large-scale demonstration of the entire current model line at the local Auto Expo 2020. It is assumed that the company will show new Gravitas, Altroz, Altroz EV, Nexon Facelift, Nexon EV and updated versions of Tiago and Tigor.
It is also worth noting that the decision of Tata to abandon the Geneva Motor Show shows the current trend. Automakers such as Volvo believe that special events held for interested potential customers provide a much greater return on investment than large car dealerships.
Last year, Tata-owned Jaguar Land Rover also missed the Geneva show, citing a shift in emphasis in its marketing and experimental activities.
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