Supercharger Charging Network – Tesla’s Main Competitive AdvantageMay 26, 2020
Own network of 1800 Supercharger charging stations and more than 16500 individual charging points in North America, Europe, the Middle East and Asia are becoming Tesla’s main competitive advantage. Thanks to the company’s investment in charging infrastructure, Tesla electric car owners may not worry that they will be left with an empty battery in the middle of the road. And it drives sales, according to a Business Insider reviewer.
Until now, the electric cars that owners used as auxiliary for short trips have been most popular in the market of personal electric vehicles. When it was necessary to go out of town or suddenly in the middle of the night, they still took a car with ICE.
The new generation of electric cars has acquired a much larger range and a network of accelerated charging stations, so that their owners can safely abandon gasoline cars. Automakers that have invested in the development of gas refueling networks are gaining a competitive edge, writes Matthew Debord, BI columnist.
Over the 16 years of its history, Tesla has built over 1800 Supercharger stations and over 16500 individual charging points in North America, Europe, the Middle East and Asia. Some points can be found in multi-story parking lots and in sparse gas stations. All of them work 24/7 and are easy to operate, and you can monitor the battery filling remotely through the application.
The Tesla navigation system allows you to get directions from one Supercharger station to another, taking into account the energy reserve and charging time, so that you do not have to wait for 100% replenishment at each stop. The map also reports how many points are currently occupied.
At first, using Supercharger was free for Tesla owners. But over time, when the company began to sell more and more electric vehicles, they were deprived of this bonus. Now, according to Tesla, charging at the station costs about half as much as gasoline.
The company plans to build Megachargers – something like superstations with many outlets, a restaurant and shops.
Creating such an infrastructure is not cheap: each station costs a quarter of a million dollars. But for Tesla, this long-term customer acquisition strategy works. At the beginning of December last year, Tesla first outperformed the Chinese auto giant BYD for the first time, even considering Chinese plug-in hybrids. And recently, she sold her millionth electric car.
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