Super Bowl 2020: the coolest car adFebruary 3, 2020
On Sunday, February 2, one of the most important sporting events in the USA took place. At the Hard Rock Stadium in Miami Gardens (Florida), the finals of the 100th season of the National Football League took place. In a bitter struggle, the Kansas City Chiefs club beat the San Francisco Forty Niners and won the championship for the first time in half a century.
The match was watched live by 62.5 thousand spectators, and the television audience traditionally exceeded 100 million. The cost of 30 seconds of airtime exceeded $ 5 million, so the automakers tried to prepare very cool videos for the event. However, not everyone succeeded.
GMC Hummer: Silent Revolution
The legendary Hummer returns almost 10 years after the discontinuation of the original model. General Motors has released a video called “Quiet Revolution” with the NBA star LeBron James, a longtime fan of the brand, for the Super Bowl. The automaker announced the upcoming “quiet revolution”, because the brand will revive in the form of an electric pickup truck, the units of which will produce 1,000 liters. sec., and the torque on the shaft will reach 16,000 Newton meters. Even brutal force can be completely silent and safe for the environment.
Jeep Gladiator: Groundhog Day
This year, the Super Bowl fell exactly on Groundhog Day, and thanks to Jeep we again saw the heroes of the famous comedy 1993. Meteorologist Phil Connors performed by Bill Murray, stuck in time, meets on the Panksatoni street something new – a Jeep Gladiator pickup. Now life no longer seems to the protagonist so boring, because “not a single day with the Gladiator will be like the old one.”
Kia Seltos: “Perseverance always wins”
This time, Kia decided to devote its video for the game of the year to the compact Seltos crossover. The plot is centered on the famous Las Vegas Raiders club runnerback Josh Jacobs, who returned to his tough childhood on the streets of Tulsa in Oklahoma, where he grew up in poverty. He meets himself to give advice: “Be stronger than the cruel world that surrounds you.”
Porsche Taycan: Robbery
Porsche launched an ad for the Super Bowl for the first time in 23 years. In a short film called Robbery, a criminal steals a Taycan electric car from a German brand museum in Stuttgart. The guarded theft decides to pursue other exhibits, including the legendary Le Mans 917 K and the 918 Spyder super hybrid. During the broadcast, a short version of the video was shown, but we recommend watching the extended version lasting two and a half minutes.
Toyota Highlander: “Rescue from monsters and bandits”
Canadian actress Kobe Smulders driving the new Toyota Highlander saves people who couldn’t find a place in other vehicles. She helps the scientist leave the chemical contamination zone, picks up a cowboy from a ranch attacked by bandits, and even calls in for polar explorers who flee from an alien monster.
Hyundai Sonata: “Smart Parking and the Boston Accent”
The video titled Smaht Pahk talks about the new generation Hyundai Sonata sedan’s Smart Park function and plays out the famous specific Boston accent – an object of parodies and jokes in the USA. One way or another, but the system allows the driver to park the car where the owners of other cars give up.
Genesis GV80: Young Luxury
John Legend and Chrissy Tigen, the famous Hollywood couple, find themselves partying where everything is hopelessly out of date. However, they have a new GV80 crossover from the youngest premium Genesis car delirium. In the video, we are reminded that “youth is not age at all, but a state of mind.”
Audi e-tron Sportback: wave your hand
Audi, like GMC, shot a short film about a new electric car – the e-tron Sportback coupe-crossover. Macy Williams, known for her role as Arya Stark in Game of Thrones, drives out onto a street clogged with old greedy cars with gasoline engines, among which you can even find Dominic Toretto’s Dodge Charger from Fast and Furious. The heroine begins to hum the song Let it Go from the Disney movie “Frozen”, hinting that the future is in the “green” transport, and you will have to forget about the old cars with traditional ICEs.
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