Subaru: “Only Tesla sells well in the US”January 22, 2020
At a press conference in Tokyo, Subaru executives spoke about the company’s long-term plans for introducing clean technology into its cars. Together with Toyota, the company will develop an electric SUV.
During a meeting with reporters, representatives of Subaru showed the first prototype of an all-electric crossover on which the company’s engineers are working together with Toyota – a model with a low landing, an elongated body and a beveled rear window. And giant black chassis niches.
Tommy Nakamura, president of the company, expressed skepticism about the sale of clean cars in the US, reinforcing his point of view with the example of sluggish sales of the plug-in hybrid Subaru Crosstrek, writes Electrek.
“The US electric car market is very complex. I think he needs time to form. Only Tesla electric cars sell well. You need to carefully monitor how market trends will change. But I think that there will be a tendency to electrify transport, no doubt, and we are going to prepare for it, ”he said.
According to the company’s plans, by 2030, 40% of Subaru’s global sales will be in electric vehicles. And by the first half of the 2030s, electrical technologies will be applied to one degree or another on all models.
In addition, Subaru intends to reduce the average carbon dioxide emissions in new cars by 90% or more compared to 2010 levels. And air polluting emissions of Subaru plants will be reduced by 2031 by 30% compared to 2017.
As a partner, Subaru chose a company that was also skeptical about electric transport. Head of marketing for Toyota North America Jack Hollis believes that the time for electric cars has not come yet. And hybrids are just in demand.
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