Subaru has sold its 10 millionth car in the USSeptember 17, 2019
The 10 millionth car was the Subaru Impreza produced in 2019.
Subaru is no longer a niche car maker, known for its unusualness, and sold its 10 millionth car in the United States a year after its US division celebrated its 50th anniversary. This stage shows how quickly and how fundamentally a Japanese company has grown in the USA.
It took Subaru 41 years to sell the first 5 million cars on the shores of America, from the tiny 360 kei to the original Outback. In the 2010s, the Japanese brand entered with a clear view of how to maximize growth and sold another five million cars in a decade. Its formula is simple: expand, staying true to its roots.
The white Impreza of 2019 became the 10 millionth car, which, incidentally, was not destined to spend the rest of its life in the museum. The model was bought by Dr. Craig Harmon in Salt Lake City, Utah, from the oldest American dealer of the brand – Nate Wade Subaru. Harmon did not know that he had bought his daughter a historically significant Impreza until he noticed an arch of balloons in front of the car dealership. The dealer has parked a fully refurbished 360 from his private collection next to the new Impreza to show how far Subaru has gone in 50 years.
Craig Harmon’s Impreza is an ordinary hatchback: white with a roof rack that will only be covered a little after the best road dust in the rocky mountains of Utah. Nothing in it opens a new stage in the development of the brand, and Subaru does not plan to release a limited series in honor of the 10 millionth Impreza. Instead, the company is focused on maintaining its series of sales records for the foreseeable future.
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