Subaru BRZ buyers are very different from those who choose Toyota 86May 27, 2019
Subaru BRZ and Toyota 86 sports cars were developed as part of a partnership project. They have only minor differences.
However, it turned out that the buyers of these models are significantly different. So, the majority of those who choose the BRZ, prefer a manual transmission, while buyers of the Toyota 86 choose automatic transmission. Statistics indicate that 78% of Subaru BRZ sold were equipped with manual transmission, which is more than twice the Toyota 86 with a manual transmission.
Last week, Toyota gave sales statistics for its models, noting that only a third of buyers (33%) choose a sports coupe with manual transmission.
For comparison, the Mazda MX-5 Miata with a soft top has indicators that are almost identical to the Subaru BRZ – 76% of the roadsters come with a manual. Subaru WRX occupies a leading position with 90% of cars sold with manual transmission. However, the fact that the WRX STI version is included in this statistic, which comes exclusively with a manual transmission, played a role here.
Speaking specifically about Subaru, the performance of other models in the company’s lineup is significantly lower – at Impreza it is 8%, at Crosstrek – 6%, and at Forester – 3%.
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