Skoda Octavia rewarded for outstanding designMarch 31, 2020
After previous awards in 2006 and 2017, Skoda Octavia again received the well-known Red Dot Award for outstanding product design, marking the third such victory.
The all-new fourth generation of the best-selling Skoda impressed a jury of about 40 experts from around the world with its emotional style, sculptural design elements and elegant, dynamic proportions. Thus, the 65th edition of the design competition brought the Czech manufacturer the 14th Red Dot Award for their models. The official award ceremony is scheduled for June 22 during the Red Dot Gala event in Essen, Germany.
“At Skoda, we offer our customers excellent value for money. This is reflected in the spaciousness and ease of use of our cars, as well as in the consistent design philosophy, the main elements of which are “Crystal” and “Amazing”. Getting the Red Dot Award for the all-new Skoda Octavia is a very welcome confirmation of the excellent work of our design team, ”said Christian Shtrube, Skoda Technical Development Board Member.
The current iteration of the Skoda design language is determined by sculptural elements, precise lines and bold surfaces that convey dynamics and presence on the road. A new front apron and clearly defined diminished headlights with LED technology for dipped, main beam and daylight, included as standard, provide excellent lighting. As an alternative, additional LED matrix lights with a characteristic light signature are offered. The taillights, brake lights and rear fog lights are also equipped with LED technology.
The Octavia interior design concept is equally new: the Skoda production model has a freestanding central monitor, uses a large number of elite finishing materials, complemented by a new multi-level dashboard and a bold center console. The upgraded two-spoke steering wheel features a more intuitive button layout and innovative knurled scroll rollers for enhanced ergonomics and ease of use.
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