SKODA is a killer of budget Korean carsOctober 22, 2019
More recently, SKODA staff was very puzzled by the news of impending rebranding. Management even had to make a statement, but it did not contain anything comforting.
So what is the reason for these changes? Top managers explain this by the fact that brands simply lure buyers from each other, which is why they naturally suffer losses. For example, it was decided by VW to divide similar brands into different market segments.
SKODA is likely to be a direct competitor to brands similar to Dacia in Eastern European markets. But Volkswagen will be left in the middle niche. Since Seat has clearly not reached the premium segment, they want to focus on the emotionality and excitement of its cars.
The head of the Czech company, Bernhard Meyer, addressed the staff with a letter stating that “Reviewing brand positioning is one of the main tasks for the strategy department of a multi-brand corporation. This is a normal process.” So he wanted to reassure the troubled staff. Mr. Bernhard Mayer also assured that the price-quality ratio, as well as consumer properties, will remain at the proper level.
In addition, the head of the company recalled that VW is planning to build a new plant in Turkey, where VW Passat and Skoda Superb will be assembled.
Meanwhile, the image of the new Skoda Octavia leaked to the Web before the premiere. Previously, we published the first sketches of the future news, but now Internet users have the opportunity to see a real car.
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