Several Renault models leave the marketAugust 5, 2020
Renault is going to significantly reduce the lineup. New CEO Luca de Meo announces that the focus will be on the C segment. This seems to mark the end for several models for now.
The coming years will be critical for Renault. Now that the company is in dire straits, partly due to the coronavirus crisis, Luque de Meo decided to put things in order. In one of the interviews, the Italian explains that Renault’s product portfolio fell under the hot hand.
“In a short space of time, we have made significant changes to product planning so that we are investing our money in segments that are growing and profitable,” De Meo said, highlighting the C segment as the most interesting category. This is interesting given the fact that Renault is particularly successful with the Clio B-segment.
However, according to DeMeo, it is “dangerous” to rely heavily on smaller vehicles for sales. The margins are lower here, and this is an important reason why various manufacturers do not see much benefit in the A-segment. So there is a good chance that Twingo will leave the French brand’s lineup along with several other models. Espace, Scenic and Talisman are at stake. Perhaps all of them are no longer included in the company’s long-term plans.
While Clio (and of course Captur) continues to make money, DeMeo wants a significant boost in the class above. So the new Megane and Kadjar’s successor should also really be successful and achieve much better results than they are now. Volkswagen, Ford and Peugeot, among others, have come a long way from Renault in this segment, and with significant investment in this class, Renault hopes to rejoin it.
Thanks to media reports, it became roughly clear what will happen in Renault’s compact middle class. Presumably, it will have two crossovers / SUVs. One crossover is based on the Megane, and the second is a larger SUV, which may become Renault’s new flagship, and possibly an electric car, as Renault is preparing a new modular CMF-EV platform for several models.
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