Sales of Lincoln Continental may be discontinued in 2020September 8, 2018
Slow sales of this American premium car can lead to the fact that the leadership of Lincoln will decide to stop its sales by 2020. Today, crossovers and off-road vehicles are becoming increasingly popular on the world automobile markets.
According to the data that appeared at the disposal of the foreign profile publication Jalopnik, the American sedan Lincoln Continental may disappear in the near future from the salons of the official dealers of the company. It is reported that the mass production of a car can be stopped because of a rather low consumer demand. In a recent interview, representatives of Ford, which owns the premium brand Lincoln, said that at the moment the future of the Continental model is very vague.
All the data indicates that at the moment, Lincoln Continental sedan production volumes began to slow down – it is reported that already about 90% of the volume of model copies planned to be produced next year is already ready and waiting for their fate.
This information was confirmed by Ford’s own sources. The brand management extended the production of the model for 2020, but so far there are no plans for production volumes and probably will not.
According to the current strategy of Ford, the company will be engaged in the creation and further promotion of crossovers and SUVs. And the rejection of old models is quite fast! Only last week Ford suddenly announced that it does not plan to sell a new Focus Focus in the US.
Note that rumors about the imminent “death” of Lincoln Continental began to appear in March of this year, when the internal sources of the company Ford reported that Lincoln can remove this car from its model range either in 2019 or in 2020. Note that Lincoln is not yet going to change its development strategy, perhaps because this company has so many crossovers and SUVs.
Not so long ago, we wrote that the company Lincoln refuses to designate MK in the names of its models.