Rolls-Royce launched its own social networkFebruary 25, 2020
Rolls-Royce customers are outstanding people: entrepreneurs, innovators, visionaries, heads of state, royal families, the brightest stars in the entertainment industry. They value Rolls-Royce’s ability to surprise and inspire. And the British brand is trying to provide them with everything to feel exceptional.
The press service of Rolls-Royce told AutoTimesNews about the new Whispers service – the digital dimension of Rolls-Royce, which opens the gate to the world of absolute luxury. The application was launched in pilot mode about 2 years ago for a limited number of customers. After the testing phase, the team gathered feedback and continued to refine the application in close contact with users. Today, access to Whispers is becoming open to customers in the UK, Europe, the Middle East and the United States.
Only owners of new Rolls-Royce cars will be able to become members of Whispers – the most privileged membership club in the world.
The Whispers app gives you access to invaluable events, unexpected opportunities, previously unexplored places, as well as closed previews from Rolls-Royce and articles on behalf of the brand. But most importantly – the application creates a secure platform for communication between the most prominent people of our time. Whispers lets you talk with other Rolls-Royce owners, the Executive Director and members of the Rolls-Royce Motor Cars Board of Directors. They will be able to exchange contacts, share business opportunities and strengthen ties, together changing the world.
The Rolls-Royce team carefully selects luxury features that are designed to surprise and inspire brand customers. Club members can also develop individual projects. For example, together with experts, design your own race track or order the Monopoly game kit based on their own asset business. Want some fun? Book a private performance at the New York Philharmonic Orchestra. Order a portrait of your pet. Design your personalized clutch bag.
With Whispers you can pick up a rare product or service without leaving your home – from ordering truffles or caviar to creating your own brandy.
Whispers gives Rolls-Royce customers access to extraordinary events. Go behind the scenes of the Grammy, get front row seats at Fashion Week, take a walk along the red carpet at the Oscars, attend a preview of the exhibits at the Art Basel art fair, meet musicians at the Coachella festival, chat with athletes at Wimbledon or the Olympic games – all this is possible with Whispers. Moreover, members of the Whispers community get access to closed previews of new Rolls-Royce products and offers before their public premiere.
Whispers users will be able to share with each other the recommendations of new or little-known hotels, restaurants, bars and clubs around the world. The service will help in planning travel routes.
“Today, we are pleased to introduce the world to the Rolls-Royce innovative digital universe, the Whispers application, which was created and launched over two years ago. Whispers is unique in its kind. This is a digital gateway to an amazing world in which the exceptional and the amazing are intertwined to satisfy the multifaceted tastes and desires of the brand’s customers. “Whispers offers transformative experiences, rare and desirable products, extravagant services that are carefully selected by the Rolls-Royce team, as well as access to closed previews from Rolls-Royce,” said Thorsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.
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