Rolls-Royce creates concepts based on children’s drawingsOctober 12, 2020
The British company has created an interesting project for children.
During the isolation, the British company Rolls-Royce announced the “Show Jumping for Young Designer”, which was attended by more than 5 thousand children. According to the press service of the brand, four winners were determined in different nominations, as well as three more works were selected, which earned a prize from the jury.
Initially, children were not limited by any rules and could give free rein to their imaginations. The competition started back in April. Young artists did not just depict a car, but came up with incredible concepts that reveal “the freedom of the real world, not constrained by restrictions.” The designs were inspired by unicorns, turtles, space travel, the Egyptian pyramids and more.
The winners of the competition, aged from 6 to 16 years old, were representatives from different countries: Japan, France, China and Hungary. Prizes from the jury went to residents of Great Britain and Germany.
Note that the drawing of 6-year-old Alice from St. Petersburg was recognized as the best work in Russia. In her image, the young artist showed incredible imagination and attention to detail. As a prize, Alice will be given a ride to Rolls-Royce school with a private driver along with her best friend / girlfriend.
“On my own behalf and to all Rolls-Royce employees, I would like to thank every young designer who entered the competition and for all the thought, hard work and creativity put into their designs. We have amazing talents, and I wouldn’t be surprised if some of our members continue to work as automotive designers one day – perhaps even for Rolls-Royce, ”said Rolls-Royce CEO Thorsten Müller-Otves.
“The most important thing I learned from this competition is that under any circumstances we are able to create amazing things, because our imagination is always free. I hope that the children participating in the program will also understand this, and that it will be something positive that they can learn from their experience of the pandemic, ”he added.
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