Rolls-Royce celebrates the 116th anniversary of the brand

Rolls-Royce celebrates the 116th anniversary of the brand

May 4, 2020 0 By autotimesnews

Today, Rolls-Royce Motor Cars marks an important milestone in its history. On May 4, 1904, Charles Rolls first met Henry Royce at the Midland Hotel in Manchester. It is symbolic that on this day Rolls-Royce Motor Cars resumes production at the Goodwood plant, marking this landmark date.

Rolls and Royce shared the innovative views and vision that determined the development of the automotive industry and helped build an exceptional future. The industriousness and relentless pursuit of progress by Henry Royce became the foundation of the brand’s philosophy: “Take the best that exists and make it better.” Charles Rolls, an English aristocrat and car enthusiast, had extensive experience selling foreign cars. Their close friend Claude Johnson led the joint venture of Rolls and Royce, managing to expand the business and build a reputation for the company.

Over its 116-year history, the brand has experienced many difficult events. In 1918, the world was overtaken by a massive pandemic of Spanish flu – the worst epidemic of the 20th century. Ten years later, the Great Depression hit the global economy. However, Rolls-Royce has steadfastly withstood economic and political turmoil, embodying tranquility and constancy in a turbulent, uncertain and ever-changing world.

Turning to recent events, the brand successfully survived the 2008 financial crisis, becoming even more enduring and decisive than before. The company approached every challenge with ingenuity, responsibility, courage and cohesion. The COVID-19 pandemic is one of the largest trials in brand history, but it is definitely not the first.

Remote home work has become a new experience for modern members of the Rolls-Royce family. However, for Henry Royce, this was a familiar routine. Sir Royce came up with his most outstanding design projects in his studio at West Wittering, just 12 km from the modern Rolls-Royce headquarters and factory.

Henry Royce drew inspiration and energy from the silence and tranquility of the home environment, as opposed to the noisy office at the factory. It is interesting that Royce drew the first design of the air engine (R-series) with a cane in the sand, walking along the nearby beach. Later, on the basis of this design, the legendary Rolls-Royce Merlin engine appeared, which became famous after being used in Supermarine Spitfire fighters.

At home, Henry Royce has developed another engine that has occupied an important place in the annals of aviation history – Eagle VIII. It will be it that will be installed on the plane, on which the British pilots John Alcock and Arthur Brown will make the first non-stop transatlantic flight. Last year, Rolls-Royce Motor Cars celebrated the centenary of this legendary flight with the release of a limited edition Wraith Eagle VIII coupe, which included only 50 cars.

    Thorsten Muller-Otvos, CEO of Rolls-Royce Motor Cars, said: “We are in historical times. Our main concern now is to safely restart the production of Rolls-Royce cars in Goodwood, West Sussex. Celebrating this amazing anniversary, we decided to think about what our 116-year history taught us. ”