Rolls-Royce can not cope with consumer demand for CullinanFebruary 24, 2019
Luxury British crossover has become so popular that at the moment the number of orders is slightly more than the production capabilities of the company. All copies of the Rolls-Royce Cullinan crossover, which should be collected before July of this year, have already been issued orders.
How to understand these rich men? The British Rolls-Royce Cullinan mid-sized crossover can hardly be called really beautiful, and its price is not available to everyone, but nevertheless, the kilometer-long queues line up behind this car. Yes, so they looked at this car, that production capacity is not enough at all.
The prestigious brand owned by the Bavarian BMW, was already forced to increase its workforce by 200 people to keep up with the increasing level of demand.
And, despite the fact that all the cars have already been bought up until July (the car just appeared in car dealerships at the end of last year), orders for Rolls-Royce Cullinan continue to come.
“I would like to have a little more supplies,” said Martin Fritsch, CEO of Rolls-Royce in the US, in an interview with Automotive News. “I do not understand, because we are working at 100% of production capacity, increasing production capacity for weeks and months, but still not able to meet the demand.”
Last year, sales of Rolls-Royce rose by 20% to 4,107 units, partly due to the appearance of the Cullinan crossover, as well as the new generation Phantom.
Not so long ago, we wrote that another render of the new generation of the Rolls-Royce Ghost appeared on the web.
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