Rexona has stopped working with Williams

Rexona has stopped working with Williams

January 7, 2020 0 By autotimesnews

Williams continues to lose sponsors: next year, the British team will no longer have Rexona brand logos.

A multi-year contract with Unilever was concluded at the end of 2014 through the mediation of Just Marketing International, the company of Zach Brown, and, according to the Spanish newspaper AS, brought Williams about 15 million euros annually.

But Unilever decided to curtail their program in Formula 1, especially since Williams results have been steadily declining in recent years. The loss of such a sponsor as Rexona is a very sensitive blow to the team’s economy, because it also lost the support of the Polish oil and gas company Orlen, which this year became the title sponsor of Alfa Romeo Racing.

But this is not the end of Williams’ list of financial losses: she also turned away from two relatively small sponsors whose logos we also saw on machines built in Grove – these are Tata Communications (500 thousand euros) and Symantec (100 thousand euros).

The British telecommunications company ROKiT remains the title sponsor of the team, the contract with it is estimated at 20 million euros, but, apparently, Michael Latifi, father of the Canadian racer Nicholas Latifi, who will debut in Formula 1 in the upcoming season, will provide significant cash injections to the Williams budget.

Latifi Sr. is the owner of a multi-billion dollar fortune, the head of the large food concern Sofina Foods and shareholder of the McLaren Group (since 2018). What the cost of the contract signed between Williams and his son was not officially reported, but in open sources there is an amount of 30 million euros.