Renault talks about the emergence of the MOBILIZE DESIGN philosophyApril 8, 2021
Solving transport problems and problems of cities and developing complex systems, starting not from a drawing board, but from a smartphone. This is how the EZ-1 prototype was born – as the embodiment of the concept of mobility that meets the new expectations of consumers, cities and transport operators. Patrick Lesharpee, Design Director of Mobilize, recalls this unique and unusual ‘creative approach’.
“I remember the moment when we were first asked to come up with a mobility solution that would ideally meet the new needs of users, cities and transport operators. We were faced with a real challenge, ”said Patrick Lesharpy, Director of Mobilize Design.
And Patrick Lesharpee embraced him with great enthusiasm, since the company he leads, Mobilize Design, was created specifically to address the complex challenges of the mobility ecosystem as a whole.
This approach is based on taking into account the expectations of all participants. Transport operators and municipal authorities have the same challenges: parking, traffic jams, multimodal transportation, environmental mitigation, energy efficiency and a circular economy. And people in the cities and the suburbs want to use transport that suits their work and personal needs, without buying a car.
In any case, a modern mobility solution cannot be imagined without a smartphone app. It is this that is the starting point for interacting with the service. And it should allow you to remotely recognize the car, open it and even get acquainted with the interior in virtual mode.
“After we put all these elements together, our mission became very clear,” smiles Patrick Lesharpy. “We needed to create a car in which users would receive a service that would satisfy any of their needs. And, of course, he had to look great. “
The Mobilize Design team has an important advantage: it has a startup structure, and it employs creative people who use the city’s transport infrastructure on a daily basis, who perfectly understand the expectations of future customers and are able to translate them into design and user-friendly features.
While local authorities and transport operators provided food for thought, Patrick Lesharpy decided to go even further and incorporate cultural and emotional factors into the design. “The best solution was to send my team into the field to get the most accurate information for the project.”
All employees participated in this: some tested existing offerings, while others experimented with all available modes of shared transport for several months. After that, everyone shared their feelings and observations with interaction designer Eduardo, who drew the first sketches.
“This ingenious approach allowed us to apply the lessons learned and, to our great surprise, greatly accelerate the pace of work, establishing effective feedback and interaction,” recalls Patrick Lesharpy.
For the design team, this was the first experience of combining so many solutions in one project. All of them have helped develop the optimal package of in-demand connected EV features for car sharing, which is manufactured using recycled materials and can be recycled at the end of its useful life. The EZ-1 prototype is not just a vehicle, it is a new take on shared transport.
“We want to bring this easy-to-use, fun car that doesn’t even have to buy to the widest possible audience,” explains Patrick Lesharpee. “We’re really writing a new history of mobility now.”
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