Renault abandoned fuel cars in favor of electric cars and vansApril 28, 2020
Renault intends to abandon the production of fuel passenger cars and focus on electric cars, as well as light commercial vehicles (LCV). However, panic ahead of time is not worth it. This strategy concerns only one automobile market, albeit the largest in the world – China.
The French automaker has struggled for many years to advance into the Chinese market. In 2013, he announced a joint venture with Dongfeng Motor Corporation and established a factory in Wuhan. However, Renault will now go out of its share – sales of cars equipped with ICE are not openly satisfied with the company. Last year, only 20,000 cars were sold, despite the fact that the plant is designed to produce 110,000 cars annually. Now this company produces Renault Captur crossovers. Kadjar and Koleos.
Instead, Renault will focus on electric trains – the company has big plans for them. Two other joint ventures will help her with this – eGT New Energy Automotive and Jiangxi Jiangling Group Electric Vehicle (JMEV). The first plant will concentrate on promoting the cheap electric crossover Renault City K-ZE, the production of which began in 2019. Renault wants to increase sales of this model, and in 2021 to bring it outside of China (in Europe, the new product will be sold under the Dacia brand). As for the second production site, it has the following task: to capture 45% of the Chinese electric car market in 2022, releasing four new models.
Another direction for China for Renault will be light commercial vehicles. Until 2023, another joint venture – Renault Brilliance Jinbei Automotive Co – will expand its model range to 5 cars. In the future they will be exported abroad.
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