Ram plans to introduce a new generation of mid-size Dakota pickup?May 6, 2020
The Italian-American concern FCA, which includes Ram, has applied for the registration of the Ram Dakota trademark. It was at the end of last month.
Rumors about Ram’s new mid-size pickup truck have been around for years. Nine years have passed since the production of the former Dodge Dakota mid-sized truck ceased. But in subsequent years, trucks have grown both in physical size and in popularity. Now, pickups of similar sizes are starting to be extremely popular – Ford is selling its Ranger, and Jeep has created the mid-size Gladiator pickup. Thus, it turns out that the Ram brand again needs their mid-size Dakota pickup truck, and it seems that the company seriously intends to introduce a new generation of its legend.
Fiat Chrysler Automobiles, of which Ram is a member, applied to register the Dakota trademark with the U.S. Patent and Trademark Office on April 29, 2020.
FCA has not yet received a trademark registration document – it is still awaiting consideration of a previously filed application. In addition, car manufacturers often apply for trademark registration for names that will never “see the light of day”.
Ram dealers also expressed their opinion on the new mid-size pickup truck. Phil Bevens, chairman of Fiat Chrysler Automobiles’ National Dealership Council, said earlier this year that he would like to see a similar car in the company’s lineup.
Earlier this month, the Italian Fiat introduced the Strada 2021 pickup truck for South America, which could be a great receiver for the mid-size Ram Dakota. Rumor has it that the Strada may be sold under the name Ram 700. However, if the Strada really becomes the new Dakota, it will need a significant powertrain upgrade, as motorists in the United States will not want to buy a truck with a 1.3-liter engine producing just 109 horsepower .
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