PSA brands can choose EV strategies themselvesJune 11, 2020
Peugeot, Citroën, Vauxhall and DS will be able to choose which of their models offers the electric option, especially in the crucial C-segment.
The PSA group, which is able to offer its C-segment family cars with either a hybrid powertrain or one electric traction, leaves individual brands the opportunity to decide which one is better, according to its low-emission vehicle director, Anne-Liz Richard.
“The C segment is really in the middle,” Richard said. “He can have many profiles: sometimes this is the only car [in the household], sometimes not. Currently, both electric vehicles and plug-in hybrids are suitable [for the segment] and can find customers. ”
To date, new small cars from PSA, such as the DS 3 Crossback, Peugeot 208 and Vauxhall Corsa, have received the electric option. Larger models come with a plug-in hybrid powerplant – for example, the DS 7 Crossback, Peugeot 3008 and Vauxhall Grandland X. Cars located between these two segments, such as the next Peugeot 308, have a less rigidly defined strategy.
“Inside the PSA, C-segment cars can be produced on two platforms, either eCMP or EMP2, so these brands may have a choice: a fully electric or plug-in hybrid. It’s more a brand’s decision to choose the best, ”said Richard.
Richard spoke of his future intention to adapt the EMP2 platform to support electric vehicles, but said the PSA “will see what customers say and how the environment is changing before making these changes.”
Richard also admitted that “there is room for the electrification of small cars [A-segment models]”, but said that the decision to create a new Peugeot 108 has not yet been made, recognizing that “it is really difficult to determine the right balance between the range and price.”
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